I’ve got good news and bad news. The good news is […]
A Storm Is Brewing In the Mortgage Industry Underbelly. Will You Sink Or Swim?
How to Become the #1 Contact On Any Real Estate Agent’s Phone (And Join Their Tight-Knit Circle Of Referral Perks)
I bet you already know what I’m about to say… At least you think you do. The same ol’ spiel you’ve heard before: Answer the dang phone, close on time, transparency, communicate better… do this do that. Nope it’s not that kind of post. Not today. Do you want to…
The Insidious Reason People Drive You Crazy (And Why You Should Never Ignore Them)
You’re driving home from work frustrated. It’s dinner time with your family and you’re pissed, but you try to hide it. Waking up in the morning is great… until that split second when you remember your life, your job, and you remember… People suck! And you’re absolutely right. I’m not…
Why Are Loan Officers like Hollywood Screenwriters? Hint: It Holds You Hostage
You know this one… Storytelling. You have a story to tell. Each of your clients has a story to tell. Everyday you’re writing stories. I remember reading Scotsman Guide and the featured top originator said something that stuck with me. He said loan applications are more than just a pile…
Why Real Estate Agents Need Loan Officers More Than Ever
I had a no bull conversation with a real estate agent Tuesday. That RE agent is my dad’s neighbor (and fellow high school wrestler). He’s been in real estate for 23 years. We’re sitting on my dad’s shaded porch just outside of Albuquerque, NM. It’s like 90 degrees in the…
Why Loan Officers Obsessed With “Leads” Will End Up In The Poorhouse
Leads leads leads… That’s all I hear from loan officers I speak with, on forums, on Facebook. That’s all I hear advertisers spouting: “Step right up, gitch yer leads here!” You know who doesn’t spout that crap? Top originators on every issue of Scotsman Guide. Seriously, top originators never attribute…
Loan Officer’s Deal-Closing Weapons – No One Talks About
Ask this one obvious question that makes you look like a hero and almost doubles your closing rate. Basic psychology in action […]
Why Bringing Gifts For Realtors Actually Works Against You (Hint: You May Already Know the Answer)
3 major reasons why this never pays off and what you can do to “turn the tables” and have Realtors chasing YOU […]
#1 Reason Borrowers Ditch Their LOs
Has this ever happened to you? You’re on the phone with a borrower […]
How 4 Loan Originators Became Top Producers
Closing loans is like pinball… You have lots of intricate parts: the flippers, bumpers, ramps. Your goal is to know how to use each one to your benefit and score mega points. Just like a pinball machine, there’s a lot that goes into the loan process. You’ve got to be…