Murphy’s Law video reference links:

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The Institute of Noetic Sciences founded by Apollo 14 Astronaut Edgar Mitchell http://noetic.org/about/overview

Cognitive bias in decision making https://www.boundless.com/management/textbooks/boundless-management-textbook/decision-making-10/barriers-to-decision-making-80/cognitive-biases-as-a-barrier-to-decision-making-384-6858/

Pavlov’s dog https://www.nobelprize.org/educational/medicine/pavlov/readmore.html