Product Knowledge.<\/strong> The better you know your product, the better you could prescribe loans. Like a doctor, Adkins focuses on the clients’ needs and prescribes the right loan remedy. \u201cIt\u2019s, \u2018What are you looking to do? What is best for you and your family?\u2019\u201d, Adkins says.<\/p>\n Too many originators are out there selling a one-size-fits-all loan solution. Which is great because this gives you an edge. Knowing your products inside and out affords you a colossal advantage over your competition.<\/p>\n Streamlining the business.<\/strong> Adkins uses cutting-edge software that he says makes it “exponentially easier to do a loan than was the case in 2000”.<\/p>\n Stephanie Machado Barto ranked three times in the Top Originator list. No. 1 for top USDA, No. 45 for most loans closed, and No. 114 for top dollar volume.<\/p>\n Machado uses two strategies. Most important is knowledge of loan products. Second is sales expertise.<\/p>\n One reason for Machado’s success is because she brings value to her clients. All too often, people aren’t aware of USDA loans. For those who qualify, Machado is able to help them get lower monthly payments and save them 30 to 40 percent they’d pay for FHA.<\/p>\n \u201cI think at the end of the day a lot of people over-promise and under-deliver. Our goal is to set it straight in the beginning to make sure these loans get closed. You\u2019ve got to know your product in order to sell it, and I think that\u2019s the most important.”, says Machado.<\/p>\n Shant Banosian is a mega-producer. His funded loan volume landed him on the Scotsman Guide top 10 list – third year in a row. He has three pieces of advice for anyone ready to become a mega producer and stay on top of their game.<\/p>\n 1. Efficiency. Efficiency.<\/strong> Run your office like an assembly line.<\/p>\n Henry Ford introduced the assembly line to the automobile industry in 1913. This single innovation revolutionized the world ever since. Successful entrepreneurs and companies have employed this model to squeeze ridiculous profits. Banosian is one example.<\/p>\n Banosian applied this model with impressive results.<\/p>\n The way to stay on top of the game, Banosian explains, is to assign a specific job to each team member. If each person specializes in one thing, they’ll become an expert at it. Experts perform at the highest level. He says, “If everyone is a true expert and can perform their role perfectly, the team will win every time.”<\/p>\n Build a better team.<\/strong> Hire open-minded people who will support your vision.<\/p>\n The best team is the one that works the hardest, right? Actually, according to Banosian, not always.<\/p>\n “Hard workers sometimes have hard heads”, he says. “They have to be coachable and buy into your system.”<\/p>\n Banosian suggests that when you’re building your team, look for open-minded individuals. He’s had more success with team members who are interested in learning.<\/p>\n Speed up the loan process.<\/strong> Out with the stacks of paper, in with the online forms.<\/p>\n The mortgage industry is going digital \u2026finally! We all know the drudgery of paperwork. Going online is easier, faster and more efficient. “Being a mega-producer means you have to be incredibly fast,” Banosian says, “with the game going digital, the production possibilities are endless.”<\/p>\n Brand yourself.<\/strong> Build a quality brand and you’ll aways have business.<\/p>\n As your process speeds up and smooths out you’ll start building your personal brand. Banosian uses social media to promote his brand with minimal expense. “It doesn\u2019t happen overnight,” he says, “but once you start building a brand of quality, you\u2019ll always have business.”<\/p>\n Reaching mega-producer status depends on several factors. It’s a lot like loans in that there’s no one-size-fits-all solution.<\/p>\n I'm the Co-Founder & Customer Acquisition Specialist at The Lead Reel. I build custom blueprints for loan officers with one purpose: To turn the "average Joe" into a top performer. Before starting The Lead Reel, I worked in tech in San Francisco, CA.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":" Closing loans is like pinball… You have lots of intricate parts: the flippers, bumpers, ramps. Your goal is to know how to use each one to your benefit and score mega points. Just like a pinball machine, there’s a lot that goes into the loan process. You’ve got to be…<\/p>\n","protected":false},"author":4,"featured_media":1540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,5],"tags":[9],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage","category-sales","tag-scotsmans-guide-top-originator-list"],"yoast_head":"\nStephanie Machado Barto, GMFS LLC No. 1 Top USDA Volume (2016)<\/h5>\n
Shant Banosian, Guaranteed Rate No. 4 Top Dollar Volume (2016)<\/h5>\n
\n2. Build a better team.
\n3. Speed up the loan process.
\n4. Branding.<\/p>\n![\"\"](\"\/\/theleadreel.com\/wp-content\/uploads\/sites\/4\/2017\/12\/steph-2.jpg\")
\n