I’ve got good news and bad news. The good news is […]
A Storm Is Brewing In the Mortgage Industry Underbelly. Will You Sink Or Swim?
How to Become the #1 Contact On Any Real Estate Agent’s Phone (And Join Their Tight-Knit Circle Of Referral Perks)
I bet you already know what I’m about to say… At least you think you do. The same ol’ spiel you’ve heard before: Answer the dang phone, close on time, transparency, communicate better… do this do that. Nope it’s not that kind of post. Not today. Do you want to…
Why “Getting Leads” Is a Waste of Time
Special Report: part 3 of 3 93% of LOs have it backwards… The rest of them are top-producers. You’ll see why in a sec, but first… Let’s briefly recap the last two posts. In the first post I covered the fastest way to boost your app rate to 5-17%. I…
The Simple Question to Ask If You Want a Never-Ending List of Homebuyers
Special Report: part 2 of 3 Let me be real with you… Right now you’re about to learn exactly how I get buyers in EVERY stage of the buying process. Also, I’ll show you how my LOs get a pipeline of fresh buyer leads – before they even show up…
The Fastest Way to Boost Your App Rate to 5-17%
Special Report: part 1 of 3 Maybe you’re not supposed to know this. Because if you did, you’d hold all the cards. You’d know the secret weapon that will boost your app rate. And that would make you a lucrative partner. Realtors will want you on their speed dial. Co-workers…
The Insidious Reason People Drive You Crazy (And Why You Should Never Ignore Them)
You’re driving home from work frustrated. It’s dinner time with your family and you’re pissed, but you try to hide it. Waking up in the morning is great… until that split second when you remember your life, your job, and you remember… People suck! And you’re absolutely right. I’m not…
Why Are Loan Officers like Hollywood Screenwriters? Hint: It Holds You Hostage
You know this one… Storytelling. You have a story to tell. Each of your clients has a story to tell. Everyday you’re writing stories. I remember reading Scotsman Guide and the featured top originator said something that stuck with me. He said loan applications are more than just a pile…
Why Real Estate Agents Need Loan Officers More Than Ever
I had a no bull conversation with a real estate agent Tuesday. That RE agent is my dad’s neighbor (and fellow high school wrestler). He’s been in real estate for 23 years. We’re sitting on my dad’s shaded porch just outside of Albuquerque, NM. It’s like 90 degrees in the…
Why Loan Officers Obsessed With “Leads” Will End Up In The Poorhouse
Leads leads leads… That’s all I hear from loan officers I speak with, on forums, on Facebook. That’s all I hear advertisers spouting: “Step right up, gitch yer leads here!” You know who doesn’t spout that crap? Top originators on every issue of Scotsman Guide. Seriously, top originators never attribute…
Loan Officer’s Deal-Closing Weapons – No One Talks About
Ask this one obvious question that makes you look like a hero and almost doubles your closing rate. Basic psychology in action […]